The Standard is located on the East side of the Rock River to the East of City Market Pavillion. Our main entrance is off the alley.

Yes! All levels of The Standard are accessible by elevator.

Yes, please feel free to call us at 815.540.2263 or contact us via email at [email protected]

All of our rates vary by day. As well, we do offer different rates for different packages (ceremony only, reception only, or ceremony + reception prices). Typically, our events are charged per the hour. To receive a list of our prices and check availability please feel free to call us at 815.540.2263 or contact us via email at [email protected].

The Standard is able to facilitate 260 people seated comfortably for dinner. That being said, we have had weddings up to 275 which we have accommodated as well as events up to 800 guests. Our dining hall’s maximum capacity is 380 people, our rooftop conservatory’s capacity is 150 and the rooftop’s capacity is 300.

We have full access to the City Market Pavilion parking as well as several other downtown lots. For Fridays during the Summer, Rockford hosts a City Market located in the pavilion. For Friday Summer weddings or events please speak with our Executive Event Coordinator for further instructions on parking.

If you have a certain day or month that you are interested in please feel free to reach out to our staff via email. We would be more than happy to send you over our booking schedule! Feel free to review our online event calendar.

Event Calendar

No, one of the great features of The Standard is we never double book. Our facility is not attached to a restaurant or bar so when it is time for your wedding the only people on site will be you, your loved ones and our staff. This creates an extremely intimate setting with no worries of non-invited onlookers. Even if you are hosting something small this same rule applies for the integrity of our events.

Everyone is different but the most common “Wedding Timeline” is to enter on the first floor (lobby) head up to the rooftop for the ceremony and cocktail hour, head to the second floor (dining hall) for dinner, first dances and speeches then back up to the rooftop for celebration and dancing! But, because we never double book our space we are able to have the flexibility to utilize the space however the client would like!

Napkins and linens are not provided by The Standard. We highly suggest a local vendor “Event Floral” for all napkin and linen needs – they have worked with The Standard since we opened and provide incredibly beautiful and reliable services. Our staff has their most basic color and texture options on site for you to look though but for any special linen requests you will have to set up a consultation with their staff.

Upon booking, our clients receive access to all of our blue prints via a program called All Seated. This program allows for them to go in and drag and drop tables and chairs wherever they would like. Our staff has access to each event’s floor plans as well allowing us to assist clients in creating their dream layout.

All of our tours are based upon our client’s availability so, if you have a certain day/time that works for your schedule please feel free to email our staff and we would love to get a one on one consultation set up for you!

Absolutely, all of our holds are free of charge and last two weeks. This allows full access to that date without anyone else booking it. After two weeks, your hold will expire, allowing other clients to book on that date.

In order to finalize a booking here at The Standard, we will need your 50% deposit as well as our contract signed and returned. Your remaining 50% balance isn’t due until 90 days prior to your wedding.

Our staff loves to work hand in hand with all of our clients creating the picture perfect wedding that they have in mind! That being said, we love keeping our staff small but with highly trained professionals in the field. Your main points of contact will be our Event Specialist Sara Moore.

All accommodations included within your rental are listed on our pricing sheet above the wedding type you desire. All taxes and additional fees are included in the rental costs listed on the pricing sheet. The only “additional fee” you may face is a $25.00 service fee required with every card transaction. If you are paying in cash or check this fee does not apply.

Our facility does all bar packages in house and we are open to working with caterers as long as they have their catering license & sign off on our facility’s catering contract.

Contact Us


Monday: 9:00 AM – 5:00 PM
Tuesday: 9:00 AM – 5:00 PM
Wednesday: 9:00 AM – 5:00 PM
Thursday: 9:00 AM – 5:00 PM
Friday: 9:00 AM – 5:00 PM
Saturday : Office closed for events
Sunday : Office closed for events

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